Latent Semantic Indexing, or LSI, is the process of including related keywords and phrases to your main phrases in order to boost your site's value in the search engines. So if your site is about coffeemakers, you can include other related words, ranging from coffee makers to iced coffee and organic coffee and on down the list to help boost your rankings. This will also keep your site from being spammy because you won't just be reusing the same keywords over and over again.
Note: The more content you have on your site about the general topic, the better your site will do for the specifics within that niche. That's how a site becomes an authority on a topic.
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