NEW YORK: Apple Inc took a big jump into the digital textbooks market with the launch of its iBooks 2 software, aiming to revitalize the US education market and quicken the adoption of its market-leading iPad in that sector.
The giant consumer electronics company has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill Cos Inc and Houghton Mifflin Harcourt, a trio responsible for 90 per cent of textbooks sold in the United States.
The move pits the maker of the iPod and iPhone against Amazon.com Inc and other content and device makers that have made inroads into the estimated $8 billion market with their electronic textbook offerings.
It could also see Apple shake up the traditional textbook market significantly, changing the emphasis from content to hardware; but publishers said working would be a great opportunity to revive and expand the market. Read More
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