As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and some 2012 predictions.
Google: 300 Million Android Devices Activated
Google had some big announcements regarding Android today. More than 300 million devices now run on the Android platform, with 850,000 new device activations daily – good for 250 percent year-on-year growth.
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads happen every month. Google surpassed 10 billion app downloads in December.
Twelve million of those activated devices are tablets, a number Rubin described as "not insignificant, but less than I'd expect it to be if you really want to win." While Android is the leading smartphone operating system, it trails far behind Apple, which sold more than 11 million tablets last quarter alone.
38 percent of residents own a smartphone.
82 percent of smartphone users use a search engine at least one time per week.
88 percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25 percent on a retailer website; 20 percent on a video website; 27 percent while watching a video; and 47 percent while on a website.
75 percent of smartphone users watch video; 26 percent watch at least one time per day.
79 percent of smartphone users visit social network; 54 percent visit at least one time per day.
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Google: 300 Million Android Devices Activated
Google had some big announcements regarding Android today. More than 300 million devices now run on the Android platform, with 850,000 new device activations daily – good for 250 percent year-on-year growth.
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads happen every month. Google surpassed 10 billion app downloads in December.
Twelve million of those activated devices are tablets, a number Rubin described as "not insignificant, but less than I'd expect it to be if you really want to win." While Android is the leading smartphone operating system, it trails far behind Apple, which sold more than 11 million tablets last quarter alone.
38 percent of residents own a smartphone.
82 percent of smartphone users use a search engine at least one time per week.
88 percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25 percent on a retailer website; 20 percent on a video website; 27 percent while watching a video; and 47 percent while on a website.
75 percent of smartphone users watch video; 26 percent watch at least one time per day.
79 percent of smartphone users visit social network; 54 percent visit at least one time per day.
Read More
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