Matt says not to assume that because there is a signal on Facebook or Twitter pointing to your site that Google is able to access it. This is due to various reasons such as the social media profile being blocked from public viewing, or the link is no-followed, or other things like that.
As a result of not being able to access social signals, Matt gives the impression that they don’t directly influence rankings. Matt goes back to the familiar argument of correlation does not equal causation. An awesome piece of content doesn’t rank well because it has a lot of Facebook likes, it ranks well because it’s awesome, and in turn it gets shared on Facebook a lot because it’s awesome.
Read more at http://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/#IBDyz2Cgv2TZ7YHE.99
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