10 Easy Tips for Using YouTube To Grow Your business.

Customize Your Channel: It is worth every minute to take the time to customize and brand your YouTube channel. Your YouTube channel should be a representation of your brand and character. But remember, people are drawn to watch videos that are easy to follow, just for fun or completely unpredictable. Videos should be something that your audience will identify with but walk away with a memorable experience. If not, you won’t go very far with YouTube and video.
Optimize Your Channel: Optimizing your YouTube channel is an often overlooked step when setting up a YouTube channel. You should think of your YouTube channel as if it is just another webpage and should be optimized as such. Use every opportunity to add your URL, describe your channel and business, including the keywords that you have selected for your business and niche.
Do Niche Research: Before creating and uploading any videos on YouTube, just type the keyword of your niche or video content in the search box to see what’s already there. This is a great way to find ideas for your next video. Remember to consider what is missing and not just what is already there.
Consider Using Music: Remember, music is a universal language and you can always find some to match your brand personality and, it can add a lot to your videos. Even if there is someone talking in the video, music can change the way viewers look at you, your videos, and your product. But, just like any other form of content you need the permission of the artist to use it so be sure it is royalty free music which you can find on sites like http://incompetech.com/
Use Annotations: YouTube has a great overlooked tool, YouTube annotations. Use this feature to get creative. One out-of-the-box idea I learned about way back when is that you can when you use “Don’t Click here” as annotation text, when people watch your videos, they often want to click on it despite the message not to. Go figure! You can also use the “Don’t click here” annotation to your channel or any of your videos. The greater number of clicks on an annotation, the more likely that video will be selected for the “Related videos” that show when someone watches the selected video. Warning: never use annotation features for spamming as users may dislike or flag your video.
Connect To Other Online Spaces: Add your website and Facebook link in the description of the YouTube videos. Remember, to make it a clickable link, it should start with http:// not just as www. e.g. http://ginastorr.com vs. www.ginastorr.com
Title Attraction: Adding the words “Exclusive” or “Leaked videos” in the title of your video will result in more views. Naturally, only when it makes sense and not in every video.
Use Playlists: Group your videos using the Playlist feature to make it easier for your viewers to find like videos. An added benefit is that you can embed an entire playlist into you website content, and viewers can do the same.
Call To Action: Also include a call to action in a few places and especially at the end of your video. Tell your viewers what you want them to do and how to do it. e.g. add your comments below; join us on Facebook etc.
Keep Videos Short: Most people have short attention spans and even when viewing something of interest, prefer to have them in small bites. If your content requires more than 3 – 5 minutes, create a series of videos and include links to the follow-ups in the description of each video for easy access.

Source: http://selfemployedking.com/youtube-for-business/