Winning The SEO Battle Through Content Curation

• Optimizing for short-tail keywords: The content you curate for your chosen topic will automatically include the most popular search terms within your area of interest.  The quantity of references to those key terms across a wide range of content will help boost your search standing
• Increasing the opportunity for inbound links: As readers and other industry publishers discover the value of your content, they will link to you as a trusted resource. In addition, sources you’ve curated may link back to you.
• Increasing update frequency: Curated sites are typically updated on a regular basis. Search engines actively reward up-to-date sites by indexing them more often than less current ones.
• Properly tagging and categorizing content: Search engines love well-organized content. Curation platforms help you arrange your content so it’s useful to visitors and attractive to search engines.
• Creating sub-topic landing pages: Bump your content to the top of refined searches by creating highly-targeted landing pages built around specific sub-topics or content attributes (author, location, keyword, etc.)
• Integrating long-tail keywords: The diversity and depth of content on a well-curated site naturally incorporates many key long-tail keywords that help to drive niche-targeted traffic.
• Helping you identify trending keywords: As a topic matures, new keywords emerge. Your curated content will help you recognize these patterns and you can use what you learn to optimize new content.