Magento is focusing on B2B market too

Magento is doubtlessly the best of the e-commerce platforms.  With assistance of an expert Magento web development company, it can serve multiple purposes. It has ability to promote content and gain awareness to the products/services hosted on Magneto based sites. It goes easy with email marketing, SEO and a lot of other things.  For now majority of online store are powered with Magento CMS. They aren’t only small-medium enterprises but also, many largest companies in the world are daring to use Magento for their stores.

See More:  Healthcare Development Application

The recently launched Magento B2B Program is aimed at advising manufacturers, wholesalers and distributors on how to use Magento CMS based e-commerce platform to get more out of their businesses.
The eBay’s company wants to take the advantages of growing B2B market.  A lot of businesses engaged in B2B market are already using Magento technology. Need of using the technology is also growing among big branded manufacturers, distributors and retailers. They want to leverage the platform for their B2B setups.
Let me refer a study of Forrester Research Inc. and Internet Retailer which details out that B2B buyers are completing half of the work-purchases online and this percent will double by the year 2017 as it increased 26% from 2013 to 2014. 

Magento is learning from the fact that 30% of B2B companies are already using Magento based websites to sell their products /services to other businesses. It will use this knowledge to offer directions to B2B companies which are interested in selling online.

See More: Making commerce simple and easily accessible

Magento has already been the successful technology for retailer websites. A big percent of online companies have powered their stores with Magento CE and EE CMSes. Let’s see how advantageous is Magento proved for online B2B world.

Magento Development Company | Magento eCommerce development company


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Phone: +91 124 485 2849, +91 124 485 2812/13/21/34/49
Email: sales@rapidsofttechnologies.com

5 Ways To Increase Your Annual Income

Increasing your annual income has many benefits- mainly, ability to afford a quality lifestyle for you and your family, and also the ability to manage unexpected money requirements.

Here are five practical ways to increase your annual income.

#1: Invest in Yourself – Add Value to Your Self Worth

Investing in yourself will give you disproportionately high return on investment- both for the amount of money invested and the time you spent.

DIY Tips to Invest in Yourself

Leverage the power of learning. Add a new skill, learn a new language, or try something that’s been on your bucket list.
Set aside time on a daily or weekly basis to read informative blogs, articles or books.
Attend a workshop, webinar or training to stay updated on the latest trends.
Explore your creative side to exercise untapped areas of your mind. This will open up different doors of perception- personally and professionally.
Invest time in taking a sabbatical – Retrospect, introspect and regain your focus

How Does This Increase My Annual Income?

Better skills, greater knowledge and wider perception, all lead to a higher level of opportunities.

#2: Invest Smart – Monetarily not Momentarily

Talking about increasing income is incomplete without considering the actual monetary aspect of investing smart.

DIY Tips to Increase Your Future Annual Income

Start early-as early as you possibly can
Invest for the long term
Make the right investment choices- for long term goals (more than 5 years), invest in equities and short term (less than 5 years), invest in debt instruments.
How Does This Increase My Annual Income?

Increase your profits by investing wisely. Instill a long term perspective to evade myopic results from a short-sighted plan.

#3: Invest in a Long Term Career Path – Map Your Progression Professionally
Mapping your professional interests can help you strategically build your career path.

DIY Tips to Chart Your Career Path

Do a SWOT analysis on your professional traits. Determine your strengths, weaknesses, opportunities and threats. In this way you can identify the best opportunities that can help you progress with purpose.
Inculcate a long term vision. Do not let short term challenges come in the way of building your potential in the future.
How Does This Increase My Annual Income?

Being at the right place, at the right time with the right capabilities, tactically improves your career prospects.

#4: Invest in Rewarding Risks – Zone Out of Your Comfort Zone

Taking risks can snap you out of your comfort zone.

DIY Tips to Zone Out of Your Comfort Zone

Take a chance to challenge yourself. Push your limits beyond the monotony of mediocre tasks. It is a bitter truth that machines will replace you eventually.
Focus on work that allows you to build your capabilities, even if it means making a drastic change.
How Does This Increase My Annual Income?

Stepping out of your bubble automatically unlocks new possibilities

#5:  Invest in Health – Focus on Your Physical, Mental and Social Well Being

The real wealth is in the health and well being of your body, mind and social interaction. While the increase in disposable income may translate to a higher standard of living, it could also lead to increasing health issues.

DIY Tips to Enrich Your Wealth in Health

Physical Health
Exercise. If not for the physical benefits, it also helps in reducing your healthcare bills.
Eat healthy. A home cooked meal is not only healthier but also lighter on the pocket.
Mental Health – Many occupational lifestyle diseases are creeping into urban population. Maintain a good work-life balance to avoid mental problems such as depression, hypertension and neurological issues.
Social Well Being – Whether you admit it or not, who you interact with socially and your lifestyle have a big impact on your personality. The social environment you choose to be influenced by will affect the way you think and the decisions you make. Choose wisely.
How Does This Increase My Annual Income?

You become the environment you live in. Make it clean, green and lean on the body, mind and wallet.
Source: scripbox.com

5 Ways to get More Leads out of Mobile Marketing

 

Lead generation strategies are quite straightforward. Marketing team prepares a piece of content, put it on the landing page and adds an enquiry form to it. The landing page is an offer. Then there are things like promoting this page with blogs, social media accounts, email marketing, etc. People visit this landing page, read the offered service or product and if they find it interesting, they fill the form of enquiry which turns out to be a lead.

If you have already been doing this but aren’t getting enough results out of it, consider that the generation of leads is not that much straightforward. It’s because you have missed today’s most powerful medium which has more online users than desktop. Yes, it is mobile. Mobile visitors are the biggest driving force and ignoring them is ignoring the fact that the sun rises in east.
Have I exaggerated it? No because nowadays, mobile devices are used for almost everything a computer can do. Playing games, taking pictures and updating socials are some most ordinary uses of modern mobile devices. New mobiles are a serious business tool and they can also generate leads. If your mobile strategy is still not working, you may be lacking at following places:
Use shorter and progressive forms
Filling out form fields on mobile devices is quite frustrating. Depends on a mobile, fields can sometimes be too small to tap on. Often time, a prospect ends up tapping on wrong a field. It of course frustrates. Also the length of forms is also frustrating. Filling too many fields is not difficult in on desktop but on mobile devices, it’s really painful.
This problem can be solved by adding the most important fields such as email, name, and requirement in the initial step of filling the form. Rest can be asked when an executive is taking care of the enquiry. The best way to keep prospect bounded for a longer time is you use a progressive profiling that does not require filling the fields which have already been filled. With adding above mentioned solutions to your form, you can optimize your mobile website / app for higher conversions.

Create Simple Calls-to-Action
A Call-to-Action created with keeping desktop website in mind may appear totally different on small screen devices. Often time highlighted elements on desktop website appear quite heavier on mobile website. They may also distract prospects and drive them assuming that some kind of artificialness associated with the statement or image.  While creating a CTA for mobile prospect, it should be short, clear yet action oriented.
Provide Discounts Customer Loyalty and Other Offers
Another way to make your mobile presence more result oriented is you offer discounts and promotions which will only be redeemed through mobile devices. You can apply promo codes, location based specials and customer loyalty discounts for this purpose.
Optimize Content for Mobile Devices
Can you read long pages on mobile? Seems boring? Because mobile is a quick medium, people expect that whatever they explore on their devices, it can quickly be understood. They want precise and short information even for bigger things. An ordinary desktop web page showing up on mobile may appear to be flooded with content. There are different rules when you create content for mobile audience. Here are those rules
•    Try to put the most important content right, with important links on the frontload screen.  Do not force people to scroll down the page to the bottom to read the more important things. Make sure people understand the purpose of the content in first page as on mobile devices, no one likes to wait for a second or third page to get important information. In case of ecommerce mobile website or app, things like name, image, brief discretion, price and offers should appear on the frontload screen. Things like review, comparisons, other similar products, etc should appear in the last.  
•    If the content is aimed at lead generation, it should be written in simple manner without adding any jargon. Adding attractive words and slangs decrease the weight of product or services you want to offer.  Bold the most important headline and make it in tweetable format. Do not write because you want to fill the page but to provide quick and correct information to you prospects. Also use bullets to show the most important features of your service or product.
•    Last but not least. There is no ultimate way. So if a strategy isn’t working out, try different one. You can test a variety of type of content for mobile devices.
Make Your Phone Number / email ID Clickable

While using mobile devices, people want everything happening automatically. I mean if there is an email on a page and a prospect wants to send email, he/she supposes that while tapping on the ID, the mail sending pop up should open automatically. Same is the case with phone number and while tapping on a number, its calling app should automatically fetch the number and prepare the app for calling. These things are much more actions oriented.

Now small businesses can also think BIG

We live in the world of hundreds of thousands of businesses, but they all are not equal in size.  There are more small-medium businesses than big ones.  Big businesses have so many ways and reasons to survive, but the actual struggle is faced by small-medium enterprises.  They have battles in their hands.  They have battle for their existence, winning consumers and turning out to be a reputed brand.  They can fight all these battles if they use their size to their advantage.

Small-medium set-ups stay rather bendy.  Their size gives these businesses the ability to quickly go with changing market trends & technologies.  Abiding by the ongoing trends and technologies lets a business improve its offering and live up to clients’ expectation. Adopting technology gives a business with sharp edge over their competitors and even big names. Mobile applications as the most successful form of technologies speedily deliver results. And we know which one is the most successful platform of today. Yes, it’s Android.
So, Android development can make difference for small and medium enterprises.  Android apps give limitless opportunities to businesses with big dreams.  Getting Android mobile applications built turns out to be a branding strategy, too. With little efforts, any business can easily reach a wider audience.  At this point, Android is the most helpful mobile OS, because it today powers 8 out of 10 smartphones on earth.  Android smartphones are more popular than any smartphone.  Android application development improves the profitability of small and medium businesses and helps them achieve their dreams.

Source: -http://www.rapidsofttechnologies.com/blog/index.php/now-small-businesses-can-also-think-big-android-app-development/

Why mobile applications development is helpful for enterprises

• They help enterprises to cater and empower employees to deliver their best.
• They enable them to gather information at any point of activity.
• They let employees serve to their responsibilities without the restrictions of time and place.
• They have made possible the concept of computing on-the-go and real thing.

The trend of mobile application development and mobile devices has played an important role in putting forward a new system of Bring Your Own Devices (BYOD). It allows employees to bring their own device in the office. With the help of mobile applications based on enterprise apps, employees can work without the limitations of time and they can also communicate with their managers etc.

Read More - http://www.rapidsofttechnologies.com/blog/index.php/trends-in-enterprise-mobile-application-development/